Many consumers dont know enough about tyres to make an educated purchase. For some, the choice comes down to price and/or availability. Others buy tyres based on appearance or reputation. Educated consumers know to purchase tyres based on safety, quietness, road-holding ability, and wear.
Regardless of tyre choice, it is necessary that consumers understand why tyres are so important. tyres are a vehicles only contact with the road. Even the brawniest engine, strongest brakes, or most advanced antiskid system, is at the mercy of the tyres grip on the road. Every move a driver makes with the steering wheel or brake or gas pedal is transmitted to the road through the four notepad-sized contact patches of the tyres.
Since a vehicle doesnt have the ability to change tyres like a person changes shoes, consumers must select a tyre that will work year round and in every conceivable driving situation. You wouldnt wear high heels to go hiking, and you wouldnt wear ski boots to dance a ballet. However, consumers often ask their cars tyres to do many things, and many times a vehicles tyres arent suited to the task.
Selecting the right tyres for your driving needs is as important as selecting the right vehicle. tyres that are worn wont be able to displace enough water to prevent hydroplaning. Performance tyres wont be able to get much grip in snow. All-season tyres cant manage the heat creased in high-speed driving. Passenger-car tyres might not be able to carry the heavy load found in a contractors pickup.
But before consumers can select the right tyre, they have to understand a little tyre technology first.
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